Must be able to perform the following:

• Determine how people perceive products and services
• Helps companies understand what types of products people want or need.
• Research the market conditions in a geographic area, as well as information on sales, prices, competitors, distribution, and marketing.
• Identify differences between the demographics or market penetration of competitors.
• Ensure that the marketing department is able to target existing and potential consumers.

Responsibilities of the role:

• Any bachelor’s degree that includes education in economics, statistics, marketing, and sociology.
• Perform market research.
• Determine who will buy products and at what price to advise employers on pricing strategies.
• Gather statistical data on competitors.
• Examine prices, methods of marketing, and sales, then analyze data on past sales to predict future sales.
• Obtain data to design surveys in many different formats and assess consumer preferences.
• Compose ideas focus group discussions and mail response content
• Discover the appropriate medium to conduct surveys.
• Make recommendations that apply to product and service development.
• Provide vital information to help them make decisions on the promotion, distribution, and design of products or services.
• Discover advertising and promotional mediums to increase public demand for products.
• Examine the market to determine whether companies should add new lines of merchandise.
• Help develop advertising brochures, sales plans, and product promotions.
• Develop rebates, giveaways, and other incentives.
• Gather information to help make financial and administrative decisions, measure the effectiveness of those decisions, and improve customer satisfaction.
• Conduct opinion research to determine public attitudes on a variety of issues.