BBall101 is a world-class and renown, complete basketball training group, based out of Atlanta, GA. UPG has assisted the group with various services such as client acquisition, event production and various marketing services via PMG (Phoenix Management Group). UPG opened the Japan market for BBall101, enabling the the CEO and Head Trainer, Dorian Lee, the opportunity to travel to the Far East and conduct a week long training, resulting in Japanese clientele and activating exchange programs. Marketing services rendered include interviews and news articles produced in conjunction with Exposure Magazine.


  • Campaign Marketing
  • Agency Management
  • Customer Discovery
  • Market Entry