Every company wishes to know which products people want to buy and what those people are willing to spend in their market. We research a client’s consumers, including their supply, demand and buying preferences by implementing a system of data collection via surveys,polls and questionnaires. In order to understand the emotional buying tendencies versus logical decisions to buy, we compared and formulate data conclusions from the study of sales trends, consumer demographics, needs and buying habits, while presenting the findings in an understandable way for clients.